WEBSITE DESIGN PRINCIPLES

* Web design content is only one part of the mission to make your website rank high with search engines.

Web design must be partnered with effective SEO campaigns if high-ranking search engine results are to be achieved.

By keeping your web design simple, slick and professional, your visitors will feel comfortable when they are visiting your business online, and more likely to give you business or fulfil your objectives for web prescence.

CONTENT, CONTENT, CONTENT

Your web design content is responsible for:
i. Engaging your website visitors.
ii. Holding web visitors attention
iii. Motivating them to take things forward

and just as important:
iv. Search engine rankings. Quality content in good quantity shows that your website is important, useful and should therefore naturally rank higher with search engines*

Keyword campaigns and web landing pages all play a crucial part in making your website design a content-rich and relevant environment for your visitors and search engines.

THIS IS THE PLACE!

Web surfers, ie your customers are searching for your products and services. When they arrive, their search should be over. Everything you have to offer should be clear and accessible. Your website design will make visitors think "This is the place!" as soon as they arrive.

NEVER FORGET: 6 SECONDS IS ALL WE HAVE.

Page load speed should be fast and content clear, professional and concise. Complex web design elements such as flash and video are usually avoided. If they take too long to load, your visitors may go elsewhere before they even see what you've got to show.

Don't forget that many organisations ban flash and video content from thier works PCs as part of security and acceptable use policies, so many visitors won't see them anyway. Also, this content type is not supported on some browsers and media devices.

SEARCH ENGINE FRIENDLY

TAGS and additional coding within the web design can assist with making search engines favour your site. Keywords and keyword phrases are crucial to assist with your ongoing SEO activities, which are incorporated within the design content.

CALL TO ACTION

Useful contact details and calls to action should always be visible as part of your web design. Your visitors should be reminded that it's easy to take that vital step and get in touch or give you business.